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ResMed AirSense India presents the Airsense 11 Commercial, For the love of sleep
“The SP3 choice defined the film’s visual identity. Even with budget limitations, the images carried warmth, dimensionality, and soul.”Ananthu Edayadi, Director of Photography
Lens information:
Lens series: SP3
Focal Lengths: 25,32,50,75,100mm.
Camera: Sony Fx9
Format: Digital
Production information:
Directors of Photography: Ananthu Edayadi
DOP Instagram: Edayadi.raw
DOP Email: framesofak@gmail.com
Producer: Ashish Kavi
Director: Archana Kavi
Colorist: Yashika Routray
Production Company Name: IndiOwl Entertainment, Delhi
DOP’s Perspective:
For the ResMed AirSense 11 India ad, we were working within a relatively tight budget, but the visual ambition remained very high. I needed a lens kit that could deliver a cinematic, premium look without slowing us down on set. That’s why I chose the Cooke SP3 series with the Sony FX9.
The FX9 provided reliability and workflow efficiency, while the SP3s lifted the images to a level I couldn’t have achieved with standard glass. What impressed me most was how they treated digital sharpness: instead of exaggerating the sensor’s edge, they brought in texture. Skin, fabrics, and even architectural elements carried fine detail, but with an organic smoothness that avoided the sterile, clinical quality I often notice in modern optics. That’s what made the ad feel refined yet human. My preferred focal lengths on this project were the 50mm and 75mm. On set, the lenses were lightweight and easy to handle, which was vital given the pace and constraints of production.
The FX9 gave me consistency and speed, while the SP3s elevated the visuals with something far beyond generic glass… a natural roundness, gentle skin rendition, and subtle dimensionality that made the film appear far larger in scale. In practice, the SP3 lenses transformed a practical camera package into something that truly felt like a cinema setup.
Looking back at the final cut, the SP3 choice defined the film’s visual identity. Even with budget limitations, the images carried warmth, dimensionality, and soul. The SP3 didn’t just capture the story, it shaped its emotional tone, making the ResMed AirSense 11 ad feel elevated and premium without ever feeling forced.
