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A high-energy commercial announcing Asian Paints as the official sponsor of the Indian cricket team.
“I’ve been working with the SP3s for about a year now and have grown to appreciate their gentle highlight roll-off, distinctive flares, and the unmistakable Cooke look, all delivered in a remarkably compact form factor.”Malay Prakash, Director of Photography
Lens information:
Lens series: SP3
Focal Lengths: 18, 25, 32mm.
Camera: DJI Ronin 4D
Format: Digital
Production information:
Directors of Photography: Malay Prakash
DOP Instagram: @Malay_Prakash
DOP Website: www.malayprakash.com
DOP Email: malay.prakash@gmail.com
Director & Producer: Abhishek Notani
Colorist: Marco Spanu
Post-Production Company website: picturepoststudio.com
Production Company Name: House of Rapture
Rental House: Zen Grips
This was a fast-paced project, moving rapidly from prep through shoot and post, and wrapping almost as quickly as it began. We intentionally kept the crew lean. The director and I wanted a strong sense of fluid, free-flowing movement across every shot.
Shooting on the Ronin 4D felt like the most direct and efficient way to achieve that. Within this weight class, the Cooke SP3 lenses offered the strongest optical choice.
I’ve been working with the SP3s for about a year now and have grown to appreciate their gentle highlight roll-off, distinctive flares, and the unmistakable Cooke look, all delivered in a remarkably compact form factor.
Malay Prakash | Director of Photography
