Music Promo

AAMA | The Cooke AP3 Look

A heartfelt journey of discovering a mother’s untold story, quiet sacrifices, and the strength passed down through gener

“Cooke's colour authenticity and handling of skin texture meant every complexion was rendered with organic warmth, wrapping the subjects in a gentle fall-off those elevated everyday moments into something deeply personal and alluring.”Kulanandini Mahanta, Director of Photography

Lens information:
Lens series: Cooke AP3
Focal Lengths: 35mm, 50mm.
Camera: Sony FX3
Format: Digital

Production information:
Directors of Photography: Kulanandini Mahanta
DOP Instagram: @Kulalulaa
DOP Email: kul.mahanta@gmail.com

Director: Kulanandini Mahanta, Poonam Gurung
Producer: Poonam Gurung
Colorist: Upamanyoo Das

Production Company: Monkeyscope Motion Pictures

Rental Supported By: YojaCreation Studio Assam

DOP’s Perspective

Most of my work relies on a quick, run-and-gun approach, making the most of whatever resources we have available. For this music video, however, our focus was simple: capturing honest, unvarnished portraits of diverse women and mothers across different age groups and skin tones.

Initially, I leaned towards spherical lenses. However, testing the Cooke AP3 series completely changed how I approached these faces. Since we had multiple locations to cover within just two days, I paired the Cooke Anamorphic AP3 lenses with the lightweight Sony FX3. This combination allowed us to remain agile throughout the shoot.

Moreover, the anamorphic width helped ground each woman within her environment while giving every frame a distinct sense of space and perspective. Thanks to the lenses’ versatility, we were also able to improvise and capture additional shots along the way.

Most importantly, Cooke’s colour authenticity and natural rendering of skin texture ensured that every complexion retained its organic warmth. The gentle fall-off further enhanced the subjects, transforming everyday moments into something deeply personal and visually captivating.