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Commercial

KIKO Milano

TVC for KIKO Milano Hydro Pro, shot on location in Milan, Italy. Featuring the actress Emma Roberts.

Lens/Camera Information
Lens series: Cooke S8/i
Focal length: 65mm
Camera: Arri Alexa Mini LF
Format: Digital

Production information:
Director of Photography: Gareth Munden
DOP instagram: @garethmunden
DOP website: garethmunden.co.uk
Producer: Stefano Biraghi
Director: Benn Northover
Colourist: Adriano Mestroni
Rental company: Panalight
Production company: Location Master
Postproduction company: Band VFX
Agent: Instrinsic

I shot this KIKO spot on the Arri Alexa Mini LF, a camera I have been using since its release. I love they way it renders skin tones and highlight and I like to pair it with Cooke lenses often.

The Cooke S8s are great for beauty work as they are very sharp, but have a softness on skin, something that is unique. They also work very well in high-key lighting, something often used in beauty work, as they have a real control of the highlights and get the most from the Alexa sensor.

My go-to lens is the 65mm, it renders the image as I see it standing on set, something I always like to do and for a lens that is at the wider end of ‘normal’ the S8 65mm has no distortion, I can even shoot close-up with it.