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A commercial made for ITC Hotel's showcasing its brand story
“The SP3s offer the signature Cooke texture and subtle softness that is extremely flattering and forgiving on Indian skin tones. These lenses have a gentle fall-off, just the right amount of breathing, pleasing bokeh, and well-controlled flares.”Sahil Bhardwaj, Director of Photography
Lens/Camera Information
Lens series: SP3
Focal Length: 25mm, 32mm, 50mm, 75mm, 100mm
Camera: Sony Venice 2
Format: Digital
Production information: StoriibyITChotels
Directors of Photography: Sahil Bhardwaj
DOP Email: sahilbhardwaj@gmail.com
DOP IMDB: sahilbhardwajimdb
DOP Instagram: @sahilbhardwaj
DOP Vimeo: Sahilbhardwajvimeo.com
Producer: Ruhi Sachdeva
Director: Aman Sachdeva
Colorist: David Pini
1st AC – Monica Tiwari
Focus Puller – Shubham
Production company Name: Film and Shots
Production Company Vimeo Website: film & shots – showreel on Vimeo
Postproduction company Name: Prime Focus India
Postproduction Company Website: Prime Focus Limited (PFL)
The ITC commercial required a full-frame sensor camera that was lightweight and easy to handle. The Rialto setup of the Sony Venice 2, alongside the Cooke SP3s, was the perfect choice for this film as it offered the uncompromised Cooke look with an ideal form factor. Since we were travelling to multiple locations across India, we needed a camera setup that was lightweight and well-balanced without compromising image quality and resolution. The SP3s and the Venice sensor gave us exactly that — a warm, vintage look while keeping the image sharp. The SP3s offer the signature Cooke texture and subtle softness that is extremely flattering and forgiving on Indian skin tones. These lenses have a gentle fall-off, just the right amount of breathing, pleasing bokeh, and well-controlled flares.
Directors of Photography: Sahil Bhardwaj
