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"Infiniti" DC Commercial. Shot in China, Spain and Switzerland Infiniti”.
“"Infiniti" DC Commercial. Shot in China, Spain and Switzerland Infiniti”. Anuncio de televisión. Rodado en China, España y Suiza Please view this video on desktop or mobile in full screen to see it in its full aspect ratio ”
Lens/Camera Information
Prime lens series: Anamorphic/i SF 2x
Focus lengths: 25mm, 32mm, 40mm, 50mm, 100mm, 135mm
Original Aspect Ratio: 2:40
Please view this video on desktop or mobile in full screen to see it in its full aspect ratio
Cameras: Alexa Mini
Format: Digital
Rental Company: ND Rental http://www.nd-rental.com/
DOP Information
Director of Photography: Jose Luis Bernal AEC http://www.joseluisbernal.es
Agent: Lagence https://lagence.tv/dop/jose-luis-bernal/
Instagram: https://www.instagram.com/joseluisbernal/
Vimeo: https://vimeo.com/user3665335
Production Information
Production: Plex Beijing
Director: Marcos Mijan
Production Company: Filmplexe
IMDB link: https://www.imdb.com/name/nm0990321/?ref_=nv_sr_srsg_0
DOP Jose Luis Bernal on their camera, lens and equipment choices:
“In this commercial, we were looking for a level of density and a mixture of temperatures and colors that juxtaposed with direct lighting to the lens will provide us with more smoothness and texture. The camera movements had to be fast and organic to mix them with the moments of tranquility when the car passes through different locations, city, mountain etc!
It is very common in my work to choose Cooke lenses. I really like the softness of the lenses and since the focus does not affect the image equally, it tends to curve and thus give a more organic image. In this work especially, I chose the Cooke anamorphic/i SF lens. These are one of my favorites I love the bokeh and the flares that affect the image in a very casual way. This spontaneity of the flares that do not always arrive is something that I love since I do not prepare them and they give photography that magic that we are always looking for. In conversations with the Director, I decided that in this project we could use the “SF” to achieve that organic and surprising image that we were looking for.”
“Para este anuncio, buscábamos una densidad y mezcla de temperaturas y colores que, yuxtapuestos con la iluminación directa a la lente, nos proporcionaran más suavidad y textura. Los movimientos de la cámara tenían que ser rápidos y naturales para combinarlos con los momentos de tranquilidad en los que el coche recorre diferentes escenarios (ciudad, montaña, etc).
Es muy común en mi trabajo elegir lentes Cooke. Me gusta mucho la suavidad de las lentes y como el enfoque no afecta a la imagen por igual tiende a curvarse y así dar una imagen más natural. Escogí las lentes Cooke anamorphic/i SF específicamente para este trabajo. Son unas de mis favoritas, me encanta el desenfoque bokeh y los destellos que influyen en la imagen de una manera muy natural. La espontaneidad de los destellos que no siempre llegan es algo que me gusta ya que no los preparo y le dan a la fotografía esa magia que siempre estamos buscando. Hablando con el Director, decidí que para este proyecto podríamos usar el “SF” para lograr esa imagen natural y sorprendente que estábamos buscando”.
