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Commercial, Fashion

Cooke SP3: Bringing the Titan's Story to Life

Titan represents emotion, memory, and meaning. It marks the moments that matters.

“The Cooke Sp3 gives softer contrast which makes it look more organic, the way highlights roll off, the subtle focus fall off, and the natural skin texture unlike the harsh digital look, all served the narrative very well”Jeryn James, Director of Photography

Lens information:
Lens series: SP3
Focal Lengths: 18, 25, 32, 50, 75, 100mm.
Camera: Sony Fx3
Format: Digital

Production information:
Directors of Photography: Jeryn James
DOP Website: www.jerynjames.com
DOP Instagram: @jerynjames_
DOP Email: jerinjames.work@gmail.com

Producer: TitledGreyFilms
Director: Amit Upadhyay
Colorist: Shiny Syko
Product Company Name: TITAN

Rental Company Name: Sky Media Equipments

DOP’s Perspective:

For this film I chose the Cooke SP3’s because I wanted something that would really suit the mood of the story, which is about nostalgia and reflection.

Considering the size of the crew, which was minimal, I also needed a setup that would be easy to handle and compact, which made a big difference on this shoot.

The softer contrast which makes it look more organic, the way highlights roll off, the subtle focus fall off, and the natural skin texture unlike the harsh digital look, all served the narrative very well. I’m grateful to Cooke for making it available for the film.

About the Commercial:

This film was created out of love for a brand that has never been just about time, but about what time holds.

Titan represents emotion, memory, and meaning. It marks the moments that matter and to capture the essence on screen, I chose the Cooke SP3’s.