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Commercial, Fashion

Kalyan Jewellers - Bond beyond vision.

A brother & sister’s pure bond, proving true love & connection are felt by heart, not sight.

“I chose Cooke S7/i lenses because they naturally support storytelling driven by emotion. The lens character adds a soft, organic warmth to skin tones, allowing the performances to feel intimate and authentic.”Farooq J Basha, Director of Photography

Lens information:
Lens series: S7/i
Camera: Arri Alexa S35
Format: Digital

Production information:
Directors of Photography: Farooq J Basha
DOP Vimeo: FarooqjBashaDop
DOP Instagram: @Cineversebyfarooq
DOP Email: farookjphotography@gmail.com

Director: Sindu Rajan
Colorist: Robin

Production Company Name: Pink Flower Production
Postproduction Company: RGB Studios

Rental House: Light N Light

DOP’s Perspective:

or this Kalyan Jeweler’s film, the emotional core lies in the invisible yet deeply felt bond between a blind younger brother and his elder sister. The narrative depends on subtle expressions, gentle physical proximity, and the warmth of shared moments rather than visual spectacle. I chose Cooke S7/i lenses because they naturally support storytelling driven by emotion. The lens character adds a soft, organic warmth to skin tones, allowing the performances to feel intimate and authentic, which was crucial for a film centered on care, trust, and lifelong companionship.


The Cooke S7/i lenses also provide a beautiful balance between sharpness and softness. While retaining fine details, they avoid clinical sharpness, giving faces a pleasing dimensionality that feels cinematic without distraction. In many scenes, we stayed close to the actors, capturing micro-expressions and quiet emotional exchanges.

The lenses rendered these moments with gentle falloff and smooth focus transitions, helping the audience emotionally connect with the characters rather than notice the technical aspects of the image.

Another important reason for choosing the S7/i was consistency across lighting conditions. The film moves between indoor domestic spaces and softer natural light environments, and the lenses maintained consistent color and contrast throughout.

This allowed us to preserve a warm, comforting visual language that mirrors the sister’s protective presence in her brother’s life. Even in lower-light situations, the images retained texture and depth, enhancing the realism of the world we created.

Finally, the Cooke look inherently supports storytelling that relies on human connection. The subtle warmth, pleasing skin rendition, and natural contrast helped us create visuals that feel lived-in and emotionally honest. Since the brother cannot see, the audience needed to feel the emotional environment through texture, tone, and performance.

The S7/i lenses helped translate that emotional storytelling, delivering images that feel refined, cinematic, and authentic—perfectly aligned with the tone and intent of the commercial.

 

Farook J Basha | Director of Photography.