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Ed-a-Mamma baby care offers gentle, toxin-free products for safe, natural, and eco-friendly baby skincare.
“In today’s world of highly sharp digital sensors, Cooke lenses strike a great balance. They soften just enough to be kind to faces but still retain contrast and dimensionality in the image.”Priya Seth, Director of Photography
Lens information:
Lens series: S8/i
Focal Lengths: 18, 25, 32, 40, 50, 65, 75, 100mm.
Camera: Sony Venice 2
Format: Digital
Production information:
Director of Photography: Priya Seth
DOP Website: www.priyaseth.com
DOP Instagram: @shooterseth
DOP Vimeo: PriyaSeth.Vimeo
DOP Email: pseth88@gmail.com
Producer: Tarun Bali
Director: Kopal Naithani
Colorist: Andreas Brueckl
Production Company: Superfly Films
Production Company Website: https://www.superflyindia.com/
For this commercial, I chose to shoot on Cooke lenses paired with the Sony Venice 2 Rialto setup, I know these lenses inside out, and the Rialto makes the camera much lighter, which really helps with handheld work. Especially while shooting with babies, it made movement and manoeuvring much easier and more fluid.

What I love about Cooke lenses is the softness and natural warmth they bring to faces. Since this project involved babies and parents, that quality felt just right for the tone we wanted. They have this gentle, forgiving nature, which really helps in capturing skin tones beautifully.

In today’s world of highly sharp digital sensors, Cooke lenses strike a great balance. They soften just enough to be kind to faces but still retain contrast and dimensionality in the image.

Honestly, they’re some of the best lenses I’ve worked with, and I always enjoy shooting with them.

Priya Seth | Director of Photography.