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An engaging 20 second ad shot by London based cinematographer Edward Gibbs on the Cooke S8
Lens/Camera Information
Lens series: S8/i FF
Focus lengths: 50 & 75mm
Camera: Sony Venice
Format: Digital
Director of Photography: Edward Gibbs
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Agent
Production Information
Production: Max Factor Facefinity Multi-Perfector Concealer
Production Company: Ragi Dholakia productions
Product Company: Max Factor
Producer: Ragi Dholakia
Director: Jon Clements
Colourist: Post c/o Spring Studios
Rental house: One Stop Films
DOP Edward Gibbs on the lens of his choice:
An engaging 20 second ad featuring the beguiling Priyanka Chopra shot by London based cinematographer Edward Gibbs on the Cooke S8s. Opening with a strong push in and in camera lighting reveal the pacy edit and engaging camerawork make for a modern reimagining of a classic timeless style of commercial.
Ed says “We needed high resolution for this project to give options in post for the ever multiple deliverables, we also wanted really shallow depth of field to focus on the skin so full frame was the format decision. I’ve always been a Cooke fanboy and the Cooke S8 /i were the natural choice for this project, giving us full frame at a weight and lens speed that is useful creatively. You know where you are with the Cooke look, its consistent and pleasing.”
