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Commercial, Fashion

Neeru's India Presents - Vote Ki Taiyaari | A Commercial Shot on Cooke SP3

Chunaav Parivaar Ko Kare Neeru’s Taiyaar, Is Saal Voting Ko Banaye Yaadgaar

“I Chose the Cooke SP3 because they offered the perfect balance between cinematic quality and practical flexibility.”Naveen Yadav

Lens information:
Lens series Set 1: Panchro/i Classic FF
Focal Lengths: 18mm, 32mm.
Lens series Set 2: SP3
Focal Lengths:  32mm, 50mm.
Camera: Canon C70
Format: Digital

Production information:
Directors of Photography: Naveen Yadav
DOP Website: www.naveenyadav.in/
DOP Instagram: @TheblackBoxcolour

Production House: Boxcarcaravan
Director: Faiz Rai & Umair Hasan
Colorist: Naveen Yadav

DOP’s Perspective:

For this film, I chose the SP3 kit lenses because they offered the perfect balance between cinematic quality and practical flexibility. Their compact and thoughtfully designed form allowed us to remain agile on set, giving us the freedom to move effortlessly and capture natural, intimate angles without the burden of heavy, cumbersome equipment.

At the same time, these lenses delivered exceptional sharpness, beautifully layered depth, and smooth, seamless focus transitions, which enhanced both the impact of the film’s social message and the elegance and intricacy of Neeru’s costumes.

This harmonious combination of mobility and visual richness allowed us to achieve a polished, emotionally resonant look, while ensuring that the shoot remained efficient, seamless, and creatively fluid throughout.

Naveen Yadav | Director of Photography