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A fun Diwali night tale where Flipkart’s instant delivery adds festive joy to a playful rivalry under the lights.
“The signature Cooke creaminess in the bokeh added the right touch of elegance. It didn’t just capture the light it ornamented the story in all the right places.”Surjith Pai, Director of Photography
Lens information:
Lens series: Panchro/i Classic FF
Focal Lengths: 18,25,32,50,75,100
Camera: Arri Alexa 35
Format: Digital
Production information:
Directors of Photography: Surjith Pai
DOP website: @surjith s pai vimeo
DOP Instagram: @unrealpi
DOP LinkedIn: @surjith s pai
DOP Imdb: @surjith s pai
Producer: Vinit Bhatt, Chintan Pandav
Director: Nasar Husami
Colourist: Sujith Vijayan
Production company: Vanilla Films
Production Website: Filmsbyvanila.com
Rental house: ThreeDots Filmstudio
DOP’s Perspective:
I’ve always been a fan of the Cooke Look it’s something I naturally find myself coming back to. For this particular shoot, I wanted a lens with real character, and the obvious choice was the Cooke Panchro FF/i.
It’s beautiful roll-off, perfect balance of contrast, and true-to-life color rendition made it ideal especially for a Diwali film, where color and light were everything. I was already imagining how the shimmering lights would dance across the backwaters of Alleppey at night, and the result was beyond expectations simply majestic.
Even though the film called for a deeper focus in most scenes, the signature Cooke creaminess in the bokeh added the right touch of elegance. It didn’t just capture the light it ornamented the story in all the right places.
About the Commercial:
This commercial for Flipkart Minutes, the online retail giant’s instant delivery service, is set against the vibrant backdrop of Diwali the festival of lights and colors. The film highlights how Flipkart adds to the spirit of festivity right up to the very last minute, ensuring celebrations never miss a beat.
Set in a calm, late-night ambiance, the narrative unfolds through a playful visual banter between two rivals, blending humor with warmth. With its lively tone and festive charm, the commercial beautifully captures the joy, color, and spontaneity of Diwali,
while showcasing Flipkart’s commitment to bringing convenience and celebration together instantly.
Surjith Pai | Director of Photography
