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Fashion video created for the Hugo Boss HU-GO1ST Sneaker Launch shoot
“We opted for the Cooke Varotal/i FF zoom 30-95mm lens. This choice was driven by our need to strike a balance between high-end cinema quality and the quick and convenient focal length changes that a zoom lens provides.”Jack Smith, Director of Photography
Lens/Camera Information
Lens series: Varotal/i FF
Focus lengths: 30-95mm
Camera: ARRI MINI LF
Format: Digital
Director of Photography: Jack Smith
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Production Information
Production: Hugo Boss HU-GO1ST Sneaker Launch
Director: Amber PinkertonColourist: INK
Producer: Linda Johansson
Production Company: Kiosk Productions
Rental House: Moonshine Film
DOP Jack Smith on the lens of his choice:
For the Hugo Boss HU-GO1ST Sneaker Launch shoot, we opted for the Cooke Varotal/i FF zoom 30-95mm lens. This choice was driven by our need to strike a balance between high-end cinema quality and the quick and convenient focal length changes that a zoom lens provides. Given the tight timeframes and ever-changing environments, the Varotal/i FF allowed me, as the DOP, to exercise creative freedom by selecting interesting focal lengths on the fly. These choices might have been challenging with fixed lenses due to the fast pace of the shoot.
The newer FF Varotal/i lenses are also lighter and more compact than the original Varotal, making them ideal for shooting on the bustling streets of East London, especially when paired with the Segway and easy rig Stabil. Due to the fast pace of the shoot, we ended up utilizing the 30-95mm lens exclusively throughout the day, paired with the ARRI Alexa Mini LF. This combination provided an excellent range of shots, from beautiful non-distorted wides to captivating tight compositions with stunning full-frame depth.
