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"Caltex Yaani Commitment" is a high-impact TVC that celebrates the brand’s ethos of reliability, trust, and performance.
“What I love about Cooke glass is its organic bokeh, its diligent image rendering, and that signature warmth which perfectly aligned with the TVC’s narrative tone.”Rakesh Omprakash Singh, Director of Photography
Lens information:
Lens series: S7/i
Camera: Sony Venice 1
Format: Digital
Production information:
Directors of Photography: Rakesh Omprakash Singh
DOP website: www.rakeshsingh.in
DOP Instagram: @rakeshsinghDop
DOP Vimeo: Rakesh Singh
DOP Twitter: SinghRakesh
Director: Nishant sapkale
Producer: Shyamelli Dutta, Vinita Nair
Colourist: Rahil merchant (Adventure post studios)
Production company: Box office entertainment
Production Website: www.boxofficeentertainment.in
Product company Website: www.chevron.com
Rental house: www.rsenterprise.com
Ranchi. Heat, dust, and relentless energy the perfect setting for a story rooted in grit and glory. We were shooting in an old godown, a raw industrial shell that we transformed into our own makeshift studio. I wanted to create a world that felt real yet refined and yet carried a soft cinematic elegance flowing through every frame.
Our visual strategy was centered on capturing the depth, rawness, and resilience that define both the sport and our celebrated all-rounder, Ravindra Jadeja. Every frame had to breathe his energy grounded, intense, and unfiltered.
For this vision, we chose the Cooke S7/i Full Frame lenses for their distinctive cinematic soul. What I love about Cooke glass is its organic bokeh, its diligent image rendering, and that signature warmth which perfectly aligned with the TVC’s narrative tone.
Paired with the Sony Venice 1, the combination gave me the freedom to shape light with precision while preserving the Cooke softness I deeply trust.
The result — imagery that feels tactile, organic, and emotionally alive where sharp detail meets poetic subtlety.
A shoot born from chaos, crafted with care and captured in true cinematic spirit.
About the Commercial:
“Caltex Yaani Commitment” is a high-impact TVC that celebrates the brand’s ethos of reliability, trust, and performance. Directed by Nishant Sapkale and produced by Box Office Entertainment, the film stars Ravindra Jadeja, a symbol of precision, passion, and discipline embodying the commitment that defines both the brand and the individual.
Rakesh Omprakash Singh| Director of Photography
