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Way2News, India’s No.1 regional ad platform to showcase its advertising capabilities to brands and businesses.
“The S7/i gave me exactly what I needed for this campaign: elegant skin tones, subtly dreamy backgrounds, smooth highlight roll-off, and a clean yet cinematic texture.”Teja Gajji, Director of Photography
Lens information:
Lens series: S7/i
Focal Lengths: 18, 25, 32, 50, 75, 100mm.
Camera: Arri Alexa Mini LF
Format: Digital
Production information:
Director of Photography: Teja Gajji
DOP Website: www.nmstudios.net
DOP Instagram: @Tejagajjidop
DOP Vimeo: @Teja707
DOP LinkedIn: @Tejagajji
DOP Email: teja.nmstudios@gmail.com
Producer: Prasanna Atkuri
Director: Varshith Parankusham
Colorist: Aaqil Ar, Harikrishna
Production Company: A Team
Product Company Website: www.Way2news.com
Post-Production Company Website: linktr.ee/varshith.parankusham
Rental Company Name: Ad Focus – Square Blue Media
DOP’s Perspective:
Shooting with the Alexa Mini LF and Cooke S7/i lenses for the first time was a wonderful experience. The S7/i gave me exactly what I needed for this campaign: elegant skin tones, subtly dreamy backgrounds, smooth highlight roll-off, and a clean yet cinematic texture.
What impressed me most was how they felt both crisp and smooth at once — delivering sharpness, accurate color reproduction, and consistency while still carrying that unmistakable Cooke Look.
I particularly enjoyed working with the 18mm and 25mm, as much of the shoot involved getting the camera close to the artists. These focal lengths brought an intimacy and immersive quality to the visuals, while still maintaining the clean yet cinematic feel I was after.
For a project demanding both precision and artistry, this combination was perfect. The Mini LF with Cooke S7/i gave me confidence that every frame would hold together beautifully, reaffirming why Cooke remains my trusted choice for cinematic storytelling.
About the Commercial: Way2News B2B Ad Campaign
Way2News, India’s No.1 regional ad platform, created this 5-film B2B campaign to showcase its advertising capabilities to brands and businesses.
The films highlight how Way2News helps partners leverage regional reach, data-driven insights, and impactful formats to connect with audiences and drive measurable growth.
