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A vibrant TATA Motors film capturing Onam’s energy, blending tradition with EVs and ICE vehicles in celebration.
“Compact, sharp, full of character, SP3s deliver the classic Cooke look while keeping the package light as a breeze.”Surjith Pai, Director of Photography
Lens information:
Lens series: SP3
Focal Lengths: 18,25,32,50,75,100mm
Camera & other kit: DJI Ronin 4D
Format: Digital
Production information:
Directors of Photography: Surjith Pai
DOP website: @surjith s pai vimeo
DOP Instagram: @unrealpi
DOP LinkedIn: @surjith s pai
DOP Imdb: @surjith s pai
For: Tata.evofficial
Producer: Sidharth Sanjay
Director: Deepak Thomas
Colorist: Navin Shetty
Production company: Studio Ryde
Rental house: Zen Grips
From the inception of the project, we had very little time to execute this. And considering the volume of shots that needed to be covered, I was looking for a system that was both light and flexible. That’s when the director and I decided to go with the DJI Ronin 4D. Naturally, my first obvious choice of lenses was the Cooke SP3.
I’ve used the SP3s on multiple projects before, and I love how compact they are while still delivering that unmistakable Cooke look. They’re sharp yet full of character, even wide open, and I love the flares they produce.
One limitation of the Ronin 4D is the payload it can carry, and that’s where the SP3s really shine. At around 400–500g, they keep the package light as Breeze and effortless to work with. We also had shots where we had to use the 4D as flex system, and the short barrel of the lenses was a real advantage, allowing us to comfortably shoot in tight.
Director of Photography: Surjith Pai.
