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Commercial, Travel

Atlys - Visa's on Time | A Heartfelt Father's Day Commercial Shot on Cooke S7/i

Atlys – Visas on Time, ensuring seamless travel and peace of mind with reliability and trust every step of the way.

“These lenses brought the distinctive Cooke Look, enhancing the film’s emotional tone with soft, dimensional imagery and a natural, human-centric atmosphere.”Omkar Avinash Gharat, Director of Photography

Lens information:
Lens series: S7/i
Camera: Arri Alexa Mini LF
Format: Digital

Production information:
Directors of Photography: Omkar Avinash Gharat
DOP Website: dopomkar.com
DOP Instagram: @dop_omkar01
DOP Vimeo: dopomkar
DOP Email: info@dopomkar.com

Producer- Sushant silva
Director- Jenny Mochahari
Colorist – Yash Tendulkar (Prime focus)

Production company Name: Whadda Frame

Rental house: moviecamservices.com

DOP’s Perspective:

Creative Direction:

The creative direction for this collaboration with Atlys Visa called for a warm, inviting aesthetic that connects emotionally with the audience while maintaining a refined, cinematic look.

Camera & Format:

The project was shot on the ARRI Alexa Mini LF, using the Open Gate sensor mode to take full advantage of the large-format sensor’s shallow depth of field and exceptional tonal range. This choice helped achieve an immersive, high-end visual language that feels both intimate and expansive.

Lens Choice:

I paired the camera with Cooke S7/i Primes, celebrated for their gentle focus roll-off, creamy highlights, and signature warmth. These lenses brought the distinctive Cooke Look™, enhancing the film’s emotional tone with soft, dimensional imagery and a natural, human-centric atmosphere.

Lighting Approach:

To reinforce the warmth and tactile realism of the visuals, I chose an all-tungsten lighting setup, intentionally avoiding LEDs to maintain the organic falloff and true-to-life color fidelity that incandescent light provides.

Key Fixtures:

Dino 12 Bank: Served as the primary soft source, delivering beautifully diffused key light with a rich, warm tone.
ARRI T12 Fresnel’s: Used for sculpting harder accents and adding depth, especially in wider compositions.
This all-tungsten approach imbued the images with a classic cinematic character authentic skin tone, soft highlights, and a nostalgic warmth perfectly aligned with Atlys Visa’s emotional brand message.
Omkar Avinash Gharat| Director of Photography